May 02, 2024  
2017-2018 Catalog 
    
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2017-2018 Catalog ARCHIVED PUBLICATION

MKT 224 - International Marketing

Class: 3 Lab: 0 Clinical: 0 Credit: 3
No Pre/Corequisites
This course covers the basic concepts of international marketing activity and theory. Topics include product promotion, placement, and pricing strategies in the international marketing environment. Upon completion, students should be able to demonstrate a basic understanding of the concepts covered.