Oct 22, 2019  
2018-2019 Catalog 
    
2018-2019 Catalog [ARCHIVED PUBLICATION]

MKT 224 - International Marketing

Class: 3 Lab: 0 Clinical: 0 Credit: 3
No Pre/Corequisites
This course covers the basic concepts of international marketing activity and theory. Topics include product promotion, placement, and pricing strategies in the international marketing environment. Upon completion, students should be able to demonstrate a basic understanding of the concepts covered.