May 02, 2024  
2021-2022 Catalog 
    
Catalog Navigation
  Publication Home
  General Information
  Performance Measures
  Admissions
  Academic Advising & Registration
  Academic Regulations, Grades, & Attendance
  Costs for Attendance & Financial Aid
  Student Services
  Student Life and Development
  Student Discipline, Rules, & Regulations
  Corporate and Community Development
  Curriculum Instruction & Programs of Study
  Course Notation & Descriptions
  Board of Trustees
  Personnel
HELP
2021-2022 Catalog ARCHIVED PUBLICATION

MKT 224 - International Marketing

Class: 3 Lab: 0 Clinical: 0 Credit: 3
No Pre/Corequisites

This course covers the basic concepts of international marketing activity and theory. Topics include product promotion, placement, and pricing strategies in the international marketing environment. Upon completion, students should be able to demonstrate a basic understanding of the concepts covered.