Feb 28, 2020  
2018-2019 Catalog 
    
2018-2019 Catalog [ARCHIVED PUBLICATION]

MKT 120 - Principles of Marketing

Class: 3 Lab: 0 Clinical: 0 Credit: 3
No Pre/Corequisites
This course introduces principles and problems of marketing goods and services. Topics include promotion, placement, and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision making.