Jul 22, 2024  
2016-2017 Catalog 
    
2016-2017 Catalog ARCHIVED PUBLICATION

MKT 120 - Principles of Marketing

Class: 3 Lab: 0 Clinical: 0 Credit: 3
No Pre/Corequisites
This course introduces principles and problems of marketing goods and services. Topics include promotion, placement, and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision making.