Apr 20, 2024  
2016-2017 Catalog 
    
Catalog Navigation
  Publication Home
  General Information
  Performance Measures
  Admissions
  Registration
  Costs
  Financial Aid
  Academic Regulations
  Grades
  Student Discipline, Rules, & Regulations
  Student Life and Development
  Services
  Corporate and Community Development
  Curriculum Programs of Study
  Course Notation and Description
  Board of Trustees
  Personnel
HELP
2016-2017 Catalog ARCHIVED PUBLICATION

MKT 120 - Principles of Marketing

Class: 3 Lab: 0 Clinical: 0 Credit: 3
No Pre/Corequisites
This course introduces principles and problems of marketing goods and services. Topics include promotion, placement, and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision making.