Apr 20, 2024  
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2022-2023 Catalog ARCHIVED PUBLICATION

MKT - 224 International Marketing

Class: 3 Lab: 0 Clinical: 0 Credit: 3
No Pre/Corequisites

This course covers the basic concepts of international marketing activity and theory. Topics include product promotion, placement, and pricing strategies in the international marketing environment. Upon completion, students should be able to demonstrate a basic understanding of the concepts covered.