May 30, 2024  
2022-2023 Catalog 
    
2022-2023 Catalog ARCHIVED PUBLICATION

MKT - 120 Principles of Marketing

Class: 3 Lab: 0 Clinical: 0 Credit: 3

No Pre/Corequisites

This course introduces principles and problems of marketing goods and services. Topics include promotion, placement, and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision making.